Real User Monitoring is an in-house usage tracking method. Establish it to see how often internet users coming to your site are accessing different parts of the interface and the locations on your site where they are clicking. Then you can use that information for potential adjustments so you can grab more traffic from this group. Real-User Monitoring, or RUM for short, is a Web Analytics (or web analytics) tool that allows you to gather data from multiple website visitors who have only interacted/interviewed with your website by submitting their email addresses. Unlike standard exit survey tools, you’re able to collect more reliable data by monitoring a high amount of website visitors.

Real-user monitoring is a type of analytics that gives businesses the ability to get insight into their website’s performance based on user behaviours. Real-user monitoring can also be referred to as real-time problem troubleshooting. Businesses often use the information gathered by RUM to make automatic changes to increase the site’s conversion rates, customer retention, and most importantly, revenue.

This monitoring is an affordable, yet powerful, tool that every company should use. With RTM, you can see what visitors are doing on your website in real-time. It’s crucial for a company to know whether is reaching its audience effectively online or not. It helps companies analyze their ROI and plan further marketing tactics. There are 2 groups of tools that come into play when you have a software monitoring tool. The first group is the UI/Screen Shot tools which allow you to actually see an instance in a browser or application and watch as they happen. Another method is Remote Control Tools which allow you to control the ples in your testers computer sitting at a different location; remotely accessing it. There are several key steps that work towards ultimately predicting the crash pattern in production- the idea is once these steps are done, developers can predict the types of bugs that might exist and make sure they get fixed before they become an issue.

User monitoring has profound implications for the success of any business. This form of data collection isn’t something that you can turn off anytime. For this reason, it’s important to keep a clear outlook on how RUM will improve your business. Keep an eye out for monthly spikes and readjust your strategies if a significant change in milestone happens.

RUM isn’t the newest and latest marketing program. In fact, it is quite an old school. We’ve all grown up with traditional display advertising – it’s what we are alike familiar with. Display advertising is still not completely reliable because some people just never click on a banner ad or a head slot next to your product image during a Facebook campaign, no matter how much you spent on it. The true power of RUM is in the form of analytics and deciding who is performing best for your business and where. Real User Monitoring is a fundamental component of any business where you want efficiency. RUM helps with key client reporting, out-of-stock alerts and more. The most important aspect of this valuable tool is monitoring campaigns 24/7 anywhere in the world that your users are active online. User engagement can be tracked which can make life easier for marketers and account managers alike.

Google algorithm changes are a constantly changing, ever-evolving game. As they get better and more sophisticated at identifying what is best for the website’s ranking, it can be daunting to know exactly how you to adjust. In order to circumvent these complexities for your own site, it’s best to go in knowing what will work — data! You need even more specific statistics on which keywords you should be bidding on versus which ones you don’t have any returns from — call us today to see if we’re ready to help with that! Search engine optimization is a constantly changing science, and along with that comes changes in the ranking algorithms on Google. These algorithm changes can affect any site of any size, no matter how large your traffic is. Keeping up with these changes is an important part of staying ahead of the game!

Real user monitoring is a modern-day boon for digital marketers and it is an effective and affordable tool that helps you monitor your users and detect and resolve any potential issues that the site may have. It’s easy, cost-effective and available to even the smallest of businesses. This blog is a great resource for those who want to know more about RUM and how it can benefit their business.