There are a number of marketing tools on the market that you’ll need as a digital marketer, from A/B testing software to email delivery services. Potential clients are more than just numbers. By adding these tools to your website, you’ll be providing them with the personalized touch they look for in order to decide on whom to hire.

In this article, you’ll find 10 of the most important and useful digital marketing tools for 2021 as well as advice about what features to look for in each.  If you’re a digital marketer, then the following list is for you!

Trello 

The saying “a board for everything and everything in its place” has never been more applicable than it is with Trello. The best part about the program is the flexibility: boards, lists, tasks, and cards are all separate from one another. You can set up a task list that lets you keep an eye on to-do items, a dashboard that provides important statistics on things like conversion rates to help you tweak your marketing strategy, or even pick team member templates to assign to different aspects of the business at once. Trello is an online task management system that’s fast-growing because of its ease of use. There are no complicated features to get in your way. You start by organizing tasks into boards.

Buzzsumo

Buzzsumo is a great extension for Firefox and Chrome that allows you to examine the most shared content on social media. With Buzzsumo, you’ll be able to see which topics are popular and make sure your content is aligned with what gets shares and likes on social media. You can also find influencers and then work closely with them to reach your target audience. It is a powerful tool that lets you find out the topics that are resonating with your target audience by cross-referencing how they engage with your social media content, with relevant content from other relevant brands, with relevant content aggregator.

SEMrush

SEMrush may not be the most powerful digital marketers tool out there, but it is incredibly versatile. I’ve written in the past about how it kicks the tires of your competitors for you, saving you time that could be better spent elsewhere. SEMrush is a powerful and actionable SEO and PPC analysis and competitive intelligence tool. It provides users with insights and reports on their competitors’ marketing activity and overall web presence. SEMrush does a lot of other things like SERP reporting and keyword research, but the sleuthing side of SEMrush is what it goes by its name for. sleuthing allows searches to occur on specific website sem activity, ranking data, backlinks, traffic stats, social mentions, page speed score, geodata and if they have flash content or not.

HubSpot

HubSpot is a widely used tool that can be used to help track customer conversions on a website. This tool is perfect for small business owners looking to grow their website into a larger operation. It provides reports and analytics about customer behaviour data, technology marketing technology to help you grow and automate marketing and sales activities and it even automates prospects to leads conversion management. Hubspot was designed to make it easier for marketers by streamlining all aspects of the marketing process, from generating leads through email campaigns. The tool also offers up-to-date analytic insights from your website traffic engagement activities, as well as news that aligns with topics related to your business–all aggregated into one place for easy exploration.

Canva

Canva is a graphic design platform that has templates for any project and is a great online app for those who don’t have the knowledge or skills of graphic designers. All you have to do is plug in your pictures or graphics, type your text, and find the layout you like best. They have flowers, colours, layouts with shapes, designers based on companies, people, composers and animals. Canva is a free-to-use design program. It has drag and drops layouts to make any design go fast. The layouts are designed based on the person using them, so they are completely tailored to your needs. You can also easily share your designs across social media or online through directories like Behance.

Google AdWords

Google AdWords is a highly useful and user-friendly tool for creating and maintaining any company’s SEM campaign. It allows marketers to choose their bidding strategies, manage ad text and timings, and also develop ads that pick up on the companies’ keywords. If you haven’t heard of Google AdWords, it is a platform that lets advertisers spend their budget by bidding on relevant keywords. Marketers place bids on keywords related to what they’re selling and then display ads high up in search rankings when people search for the keyword. The challenge with this tool is where to start – do you want to go broad or niche? For every person that clicks on your ad, you’ll have to pay a small amount of money – it’s called PPC, or “pay-per-click”.

Summing Up

Digital marketers need robust technical and analytical skills, an understanding of how people behave online, and most importantly, a deep appreciation of the importance of analytics. Evolving at a rate that surpasses the internet’s capabilities, it’s up to digital marketers to stay on top of their game – in order for businesses to survive in today’s marketplace. Your business will be able to succeed in this environment when you invest in better resources and tools for yourself, including these 20 Marketing Tools that every digital marketer needs. Above all, marketers need marketing tools for different marketing objectives, from day-to-day tasks to ambitious hopes for their company’s long-term goals.