In an incredibly competitive industry, it’s no secret that email marketing is an essential form of advertising. However, if you take this step without careful planning, your emails may not result in sales. More than 1 billion email campaigns are sent every day worldwide, which means it’s important to know what actually works.

In this article, we set out to find eleven best practices for email marketing that get results based on data from the field of behavior change.

Make engaging email content to capture leads: To drive results from your email marketing campaigns, it’s important to make engaging content that captures the attention of your target audience. This means creating Emails that are clear, concise, and visually appealing. You should also experiment with different types of content to see which gets the best response. Different email subject lines can also help improve open rates and clickthrough rates.

Add a signature to emails: One of the best ways to improve your email marketing strategy is to add a signature to all of your emails. A signature makes it more personal and makes it easier for recipients to find and click through links in your email. It also gives you the opportunity to include longer, more detailed links within your signature. If you’re not sure how to create a signature, there are many free and easy-to-use tools available online.

Call to action should be prominently displayed: CTA should be at the top of the mail and in any accompanying visuals, such as images or videos. If your campaign doesn’t have a CTA, it’s likely not being seen as an effective way to reach your target audience. Instead, try emphasizing key benefits of your product or service in the email body. Alternatively, create a poll or survey for readers to take part in. This will help you understand their needs and desires and can help you develop better product strategies

Make rewards for people to register: This way they feel like they are getting something valuable in return for taking action. Make it easy for them by creating a form that requires minimal input and includes all the required fields. Once you have received their registration details, send them an email that motivates them to take action. Tell them about the great benefits that will come with registering, and remind them about the deadline. Finally, offer them a discount if they register within a specific time frame.

Split Test the Email Campaigns: To drive the most successful results from your email marketing campaigns, it’s important to test and measure your results frequently. The best way to do this is to split test your campaigns. This will allow you to see what works the best for your audience and how you can optimize your campaigns for better results. By splitting test your campaigns, you’ll be able to find the right mix of content, offers, and delivery methods that work best for you and your business.

Compose a strong subject line: Creating an email that is interesting and catches your recipient’s attention is key to success in email marketing. One way to do this is to use a strong subject line. For example, “Free Report Reveals How to Double Your Website’s Traffic in Just 6 Months” is more likely to grab someone’s attention than “New Email Marketing Tips.” Spend some time thinking about what could make your email stand out from the rest and craft a subject line that reflects that.

Identify your target market: You know you’ve hit the jackpot when your target market is both interested and responsive to your marketing efforts. To identify your target market, ask yourself a few questions. What are their needs? What are the concerns that are keeping them up at night? Do these concerns match up with what your product or service can offer? Once you know who you’re working with, it’s time to start producing quality content that they’ll appreciate. With effective email marketing, you’ll be able to reach your target market and close more sales in no time!

Follow the correct metrics: If you’re wanting to improve your email marketing campaigns, then you need to focus on tracking metrics. There are a number of different metrics that you can track, and the ones that are most important will vary depending on your business. However, common metrics that often matter include open and click rates, unsubscribes, and conversion rates. By tracking these stats, you’ll be able to identify where your campaigns are falling short and make necessary adjustments.

Avoid buying contact lists: There are a lot of email marketing techniques available, but not all of them are useful. Some common spammy techniques include buying contact lists, sending mass emails, and using templates. Avoid these techniques if you want to see results from your email campaigns. Instead, focus on creating compelling content that people will want to read. This way, you’ll increase the chance that they’ll take action by signing up for your email list or visiting your website.

Put Images: Images are extremely important when it comes to email marketing. They help recipients understand the content better, and make it more visually appealing. Plus, images can help you create more engaging email campaigns. Try using images to emphasis main points, highlight features and products, and show how your product or service can benefit your customers. Add in some great video content as well – especially if it helps you explain your product or service in an easier way.

Make use of social media: Email marketing is a great way to connect with customers and build relationships. However, it’s also important to make use of social media to stay connected with your customers. This is because social media gives you the opportunity to interact with your customers in a much more personal way. You can also update them on your latest news, promotions, and product releases. This will help you build loyalty among your customers and drive more sales.